Which Print Method Is Best for Your Brand?
Updated: Oct 10
When it comes to branded merchandise, choosing the right print method isn't just a technical decision, it's a strategic one. The way your logo is printed affects the quality, durability and overall impression of your brand. The two most common methods are screen printing and digital printing, and each has clear strengths.
Why the print method matters
Your branded merchandise is a physical representation of your company. Poor print quality, faded colours or misaligned designs can undermine your professional image, while a sharp, vibrant and durable print leaves a lasting impression.
The best print method depends on:
The product's material, such as fabric, plastic or metal
The quantity you're ordering
How complex your design is
The available print area
Your budget and deadline
Screen printing (spot printing)
What is it?
Screen printing uses a stencil, or screen, to apply layers of ink to the product. It's one of the oldest and most widely used printing methods, especially for bulk orders.
Best for
Benefits
Cost-effective for high-volume orders
Vibrant, durable colours that stand the test of time
Works well on a wide variety of materials
Pantone matching: we can mix ink to your exact brand colour, ideal for organisations that need perfect brand consistency
Things to consider
Not ideal for intricate, multi-colour designs
If your logo has colours that touch or blend, screen printing may not reproduce it well
Longer setup time, so it's less economical for small runs
Digital printing
What is it?
Digital printing, also known as direct-to-garment (DTG) printing on clothing, prints your design straight onto the product, much like a standard inkjet printer.
Best for
Small to medium quantities
Detailed designs with lots of colour variation
Logos with overlapping or touching colours, or more than three colours
Short lead times or one-off items
Benefits
High detail and image quality, including gradients and full-colour images
Faster turnaround for small orders
Minimal setup, so it's perfect for personalised or short-run prints
Things to consider
Less economical for large batches
May be less vibrant or long-lasting on some materials
How to choose the right print method
Choose screen printing if you need durable, vibrant prints in large quantities and your logo is relatively simple.
Choose digital printing if your design is complex or colourful, or you're ordering a smaller quantity.
Still unsure? You don't need to decide alone. Send us your logo and we'll recommend the best print method for your product, and our free visuals show exactly how it will look before you order.
Get expert help with your next order
We'll guide you through the whole process, from choosing a product to approving your design. When you order with us, you get:
Free visuals, so you can approve your design before anything is printed
Free UK mainland delivery
Competitive prices and fast turnaround times
Friendly advice to help you choose the right products for your goals and budget
Ready to get started? Browse our full range of promotional products or contact us with your budget, quantity and deadline, and we'll help you find the perfect fit.
Email: sales@duggangroupltd.co.uk | Phone: 02922 520395
